I am the owner of a smartphone, it is minimalistic, black, sleek, shiny and has a touchscreen. By now you are probably thinking ‘iPhone’, however you would be wrong, but you would certainly not be in the minority, and indeed many people who have actually physically seen my phone mistake it for an iPhone. It generally goes like this, ‘I didn’t know you had an iPhone...oh wait it’s not...but its like an iPhone...[confused and puzzled expression]...what is it?’, at which point I inform them its HTC’s ‘Desire’. For most people the very notion that other touchscreen smartphones can exist is a novel and alarming concept, the choice always seems to be iPhone or Blackberry, the latter being seen simply as things that can receive and send emails that wannabe City-slickers buy. I often end up having to explain that ‘iPhone’ is a subcategory of ‘smartphone’ - ‘iPhone’ does not equal ‘smartphone’. While this misconception is always slightly irritating, I can’t ...